Software for real people.
We produce data-driven, pragmatic, products & experiences.
About Us

We understand that a collaborative, data-driven approach to building software is the best way to
deliver something that brings value. We are passionate about technology and creating software
that makes a difference.
We also strongly believe in pragmatism. We make decisions that matter and make a difference, rather
than following cookie-cutter processes for the sake of the process.
Our People
We believe our strength lies not just in our innovative solutions but in the incredible people
behind them. Our diverse team is drawn from various sectors: financial services, high-frequency
trading, consultancy, startups, IoT, and national security. This rich tapestry of backgrounds
not only enriches our work but fosters a unique perspective that sets us apart in the tech
world.
Our team members, distributed across the UK and South Africa, bring a global and
culturally rich viewpoint to every project we undertake. This geographical diversity enhances
our ability to think globally.
The UK's leadership in specialist areas such as machine learning and AI complements
the pragmatic, self-starter attitude of South African professionals, who also bring the
advantage of cost-effective solutions to the table.
Our Leadership

Byron Cobb
Co-founder

Robert Koletka
Co-founder
